Lockdown Fuels Brits’ Home Styling Obsession

The house proud Brits have always loved to tackle a new DIY project around the home, striving to put their stamp on their homes. But the lockdown has created a boom in home styling and remodelling.

Kingfisher, the company that owns B&Q and Screwfix has reported a 21.6 per cent increase in sales, according to the BBC, as the nation has taken to daydreaming about their dream house whilst pouring over images on social media, striving to attain the perfect photo of their own home for the ‘Instagram effect’.

A recent survey by the Home Builders Federation has shown that almost 20 per cent of Brits have spent a significant amount of time tidying and rearranging a room in their homes to create a background for the ‘perfect’ photo to upload to social media.

38 per cent said they would not take photos of, or in their homes if they thought it didn’t meet the same high standards they have set themselves for social media images.

Nearly a quarter of 25 to 34-year olds take to social media the searching for home inspiration, far more than the 45-54 age group, with just 14 per cent. A quarter of respondents said that their lockdown had piqued their interest in interior design.

One in six Brits are likely to document a house move on social media, especially if the new home is a new build. The research has shown that the most popular first photo of a new home is the exterior.

Some interior design and decor jobs, such as Victorian plasterwork are best left to experts, so if you need coving specialists in London, get in touch!